Advertising, Branding, Design, Digital, Marketing
Millennials, Sha-mennials Lately, I’ve been hearing lots of talk about Millennials from some of our clients. And I’m also seeing more and more articles on the subject being shared, tweeted and liked within my networks. And while I think research is key to... read more
Advertising, Design, Marketing
So you’re thinking about sending work out. Your marketing group just doesn’t have the time or maybe the talents needed to get the work done. Or maybe you’re already working with a hired gun. Here are a few tips for making that relationship more... read more
Advertising, Branding, Design, Marketing
Go beyond the happy family (and I don’t mean chinese take out). Ah the happy family. It’s a red-blooded American aspiration to be part of a happy family, which makes the image such a powerful one for advertisers. “You can be this happy if you only... read more
Branding, Marketing
Some days it just seems impossible to engage your employees – I don’t know, maybe Mondays for instance? But what if you could get them more engaged AND boost your company’s brand at the same time? Yes, it can be done. There are all sorts of surveys... read more
Branding, Marketing
One of the first items to explore in my new client relationships is the business’ brand. It’s important to study both what the institution touts as their brand and what the average customer or member sees as the brand. You can imagine – those two... read more
Advertising, Digital, Marketing
I admit it, I’m one of the many consumers who use more than one screen at a time, a true user of multimedia. Heck, I might have three or four devices going, especially while I’m watching sports! Take a look around your own family room this evening and you... read more
Marketing
Summertime and the produce is coming in like crazy! So many wonderful local farmer’s markets offer that wonderful produce for sale as well as a place to get to know your neighbors. Buying local is really catching on. Is your company ready to ride the “Buy... read more
Advertising, Design, Digital, Marketing, Traditional
Let’s face it, companies large and small are always looking for more marketing and advertising efforts. The reasons holding you back are usually centered around a tight budget or a full schedule – or both right?! I’ve been in both situations. As the... read more
Advertising, Digital, Marketing
It’s tough for small businesses. You’ve got tight budgets, a million things to do and no time to do them, so I understand how some marketing efforts could get overlooked. But these days having a dynamic website should be the key element in every small... read more
Advertising, Marketing, Traditional
More and more small businesses are buying their own advertising or using consultants, realizing some nice cost savings over using traditional advertising agencies. In fact in my local market of Huntsville, Alabama, we’ve seen the traditional advertising agency... read more
Design
Have you ever noticed that as soon as someone presents work they’ve created, opinions come out of the woodwork? But are those opinions rooted in facts or fancy? The next time you are given the opportunity to review a creative project, whether it be a logo for... read more
Marketing
Many of the small businesses I work with have certainly been trying to keep up with the marketing trends. I hear it in the bits of digital jargon they throw out in our initial meetings and their attempts to test out whatever is hot this year. But underneath the... read more
